>It always seemed to be that Europe came up with GDPR because (1) they felt envious of other geographical regions that were more successful at developing web services, and (2) they passed a law to guarantee they'd never produce a Google or a Facebook.
As a European citizen, I'd like my privacy to be somewhat respected. As of today, I have little options in terms of smartphones – mostly Android and iOS. If I choose Android (because I want choices), I must log into a Google account in order to access the Play Store. Almost all app editors only distribute their apps through that Play Store. And when I log into the Play Store, Google forces me to have all my local contacts to be uploaded to their server. There's no workaround this. Why should Google believe they're entitled to all my friends and family data only because they have a monopoly on Android apps distribution? This is crazy and I'm hopeful that GDPR will probably prevent that: thanks to GDPR, any data protection authority in EU can now sentence Google harshly enough for Google to stop sucking data they have no rights over.
I'm also a business developer at at a European mobile app editor (with millions of active users) and, believe me, things have changed for the best for the end users. We now only collect data we know we actively need to improve the apps (and we anonymize it and delete it after 16 months), we apply GDPR rights globally (not just EU users), we stop doing ads in our apps (freemium model only), etc. GDPR is great.
Before that, I worked as marketing manager for an independent app store. The CEO forced us to collect data massively for no legitimate reasons. It was crazy. We got millions of people (early 2010's) to log into our website with Facebook and we collected everything (people's friends list, birthdays, gender, etc). Things really have changed for the best.