It seems like the way to go is get someone to inspect the store. Each item with a pricing violation is up to $25 for the first twenty items, up to $50 for each item after capped at a total $2000[0]. Successive inspections can become even more costly.

[0]: https://law.justia.com/codes/new-york/2006/new-york-city-adm...

I checked after I got back to my home country.. I don’t live there but it definitely didn’t make me want to go back.