> Disney only invests in creative that works across all segments – angsty superheroes, lost animals, magical princesses.
Are these quotes typos, or is "creative" as a noun some sort of jargon? I find it really grating; what was wrong with "media?"
>I find it really grating; what was wrong with "media?"
We use "media/medium" to address the distribution channels of the creatives.
"Content" is used more for long form/non advertorial type of content, like blog posts, video expanding on a subject, etc.
> As a non-native speaker, it was really grating and hard to read, but obviously you're not supposed to understand other industry's jargon.
Yes these are industry terms, for example: the term "copy" is also a very old term used to address the "written" part of ads (of course is more than this).
In the end it's all content and media, but it would be very hard to specify what type of content and media using these broad terms in this context.