Many of us would argue that providing privacy-invasion-as-a-service, at scale, to people who want to sell us shit is harmful and villainous. Even if you set aside the dangerous aspects of some of the "free online services", like YouTube serving as a massive engagement-driven platform for propaganda and radicalization, you're still left with web services designed to hoover up all your data and sell your eyeballs to businesses. That is the behavior of a hostile actor, and vast swaths of people accepting this tradeoff doesn't make its existence any less objectionable to some of us.

Google is exactly villainized because of the many billions of dollars of free services they provide and use as a source of the data they funnel to the advertisers, while killing competition as a second order effect.

Philanthropy should be done by entities dedicated to it and ethically responsible, not as a camouflage for private data brokering.