The better way to frame the choice is 1) less intrusive data collection or 2) ads relevant to what you might actually be interested in.

Some people don't like simple remarketing, but I do. It's not so bad that Bonobos reminds me to buy pants from them every once and awhile... I like their pants ;)

And I'm not sure of the brand effect display ads have had on me but I know I'd rather see something relevant to business, finance, or tech, as opposed to feminine products or entertainment magazines.

Yes, I'm speaking the advertising industry party line, but I do kind of agree with it.