I wonder if theres any auditing of these engagement numbers. I’d think advertisers would require it as due diligence but I’ve never seen any independent analysis
Ads are not featured in the "Live" section of their app. TikTok makes more money from their gift economy (TT takes a cut when a user buys "coins" to send to another user) and then taking 50% from the content creators when they attempt to withdraw those gifted coins and turn them into cash.