Interestingly, in this rat race, a lot of people suddenly inherited significant wealth and managed to use those wisely to have enough return to maintain a minimal lifestyle without working a primary 9-5. Some of us also achieved significant wealth by our early youth that we can afford to chase our hobbies for long time without worrying about the rents and bills and other responsibilities. Add social network to this, and these people cumulatively pursue things like world travelling, elaborate vacations, own businesses, YOLO etc.. , an endless stream of "other people doing YOLO" while us being worried what did I achieve so far?
So, yeah, we feel lonely, go to social sites(which is appearently the whole "internet" to non tech-savvy groups) to see how others are having it good. Then suddenly we realize we wasted a lot of time on watching others having fun and decide that, we need to get better hobbies and stop this. But the loneliness never goes away as hobbies are extra toppings when we have a complete social life, so we are again pulled back to the cesspool, because at least there we can get some connection in forms of comment, likes and we can post our opinions as well or get into hours of comment-wars(which counts as social connection too).