agree with the policy you or I may not, but let's not kid ourselves and think that the users will revort (a la facebook) -- when they have not a clue the process for this phone/OS, nor android nor the typical carrier platforms.
It's because every techie will adamantly proclaim that Vista sucks, even though they might have never even tried it.
As far as I'm concerned Apple is a straw on the camel's back away from me doing the same to them.
Corporations keep using the same tech until the incentive to switch overcomes the considerable cost. Vista just hasn't given enough incentive yet. XP had a similar problem, though not as bad because the OS (especially once driver issues were ironed out) offered more relative to the previous one.
My belief is that over time consumers will notice the lack of available applications with respect to the other available platforms.