Everything on the internet is made to be as addictable as possible. Anyways i don't "love" social media, but I just want to have free time to spare, but between my job and my wife only Friday nights are the only time i can really enjoy and i mostly don't enjoy it as much because I'm exhausted from the week and I just want to sleep. I use social media in between my daily life as a guilty pleasure to feel free to waste some time in some mindless shit without having to plan anything.