> The hard part is getting over our egos

In this scenario it really isn't Microsoft who are demonstrating a bleeding ego.

Whatever you think about the apology, Microsoft made it without being called to do so. As an inconvenient data point, the apology (again, whatever you think about it) was omitted from the tweet. Casey blatantly rephrases the employee's words from "could be seen as impugning the reader" to "you are impugning the reader". This is all p-hacking convenient facts into one specific world view, and the fanbase is all too eager to echo it.

All of this drama is great for one specific ego.