Kids these days. If they’re not addicted to novelty and the social media algorithm, they’re freebasing historical preservation. I’m honestly not sure how you square the circle between obviously consumerist trends like fast fashion and mass-produced “collectibles” with fetishization of preservation and franchise-based popular culture. It kind of seems like different people like different stuff?
Of course if you’re talking about architecture, there’s lots of fetishization of the not-very-old stuff from last century, because They don’t want you to know that we lost the building techniques of the Tartarian Empire. Or something.