By Shopify building out their fulfillment network, this will help close the gap between the product offering from Shopify shops and Amazon. In the end, the shopper will get a better shopping experience by shopping directly from the independent shop, because they can control the customer service experience, and not a third party that sits between the shopper and the seller.
We're extremely bullish on independent online shops, and we want to help them get as much traffic as possible. There are a number of reasons for this, but it all comes down to, we want to help shoppers support their local communities first, and if that isn't possible, then help them choose where their money goes.
We'd love your feedback. Check us out at https://vendazzo.com/
daniel