I have to agree on that - it seems like forcing a show/movie to a user even if that does not align with their mood or historic picks. I am not interested at all in shows like Inventing Anna or Tinder Swindler or Selling Sunset but I have to still cope with them showing that moving banner ad like that covering so much real estate.
What I would like to see is, semantic search where I could elaborate the shows/movies I'd like to search for: "A classic movie starring Tom Cruise and directed by Steven Spielberg" and Netflix shows me "War of the Worlds" in search results.