Before, Abercrombie was an outdoor supply company.
The movement into generation-focused apparel was a pivot. They didn't make the next pivot to maintain. I think most companies need to continuously evolve.
The movement into generation-focused apparel was a pivot. They didn't make the next pivot to maintain. I think most companies need to continuously evolve.
Not a fisherman but Orvis is better than most. But they're also still family-owned.
REI is also probably better than most but they're a co-op.
But even in those cases they're pretty mass-market oriented which is pretty inevitable unless you're mostly niche mail order. REI doesn't stay in business and support a broad retail network selling climbing ropes and carabiners.