If I'm understanding correctly, they're aiming to reduce multi-factor auth back down to a single factor that's "easier" than passwords. Easier to use. Easier to social engineer a compromise.
I get regular requests to get into my Microsoft account using their new login form that sends a key code rather than prompting for password. "Passwordless" just means that prompt goes to an app where a user unlocks their device to approve the login.
This seems like worse security, not better. I'm okay with an approval prompt if it's part of a multi-factor auth system. Not if it's the only auth.