Apple’s Earnings Fall Below Street Expectations
techcrunch.com
techcrunch.com
So why did this fall below the expectations of the analysts? The article gives one clue:
"Well, even though Apple’s own guidance for the quarter was $25 billion in revenue, analysts seem to have wised up to Apple’s always-low estimates and were projecting numbers far higher: they were looking for around $29.5 billion. Apple came in at $28.27 billion."
The analysts assumed that Apple would do so insanely well that the only way to accurately predict how well they would do was to wildly overestimate. Turns out, they did overestimate.
Here are a few alternate headlines that could be applied equally well to this story:
"The iPhone 4S launch gives Apple second best quarter ever"
or
"Apple exceeds their expected revenue by $3.27 billion dollars"
I'd rather read about what actually happened and why, then to read about how somebody misestimated what was going to happen.
My reading-comprehension-fu must be weak right now.
Did these analysts assume that 4S sales would be included? Are they simply overlooking those sales for next quarter?
It cuts both ways though. Apple has routinely exceeded (i.e. underestimated) their own revenue numbers for the past few quarters. From Apple's perspective alone, that sounds good because it means their stock shoots up and they get good press. But it means that people who hedged based on the expected numbers got hurt. That annoys people trying to make a living trading (whether those people deserve to make a living trading is entirely a different issue).
So the analysts correct, and bake that offset into their estimates. And Apple "missed" based on those estimates. So people who hedged based on the new guesses have to dump the stock, and it drops.
That's just the way investment markets work. Apple can't ride the "unexpectedly good news!" waves without getting hurt by the "oops, not as insanely great as expected" quarters.
1) release an artificially high revenue estimate 2) wait for actual results 3) wait for stock to dip when estimate > actual results 4) sell short positions 5) profit
These analysts are not actually idiots, they're evil.
"Seven Reasons the Shorts Love Apple" is an investor's must-read. Hedge funds: Riding the AAPL slingshot http://tech.fortune.cnn.com/2009/12/20/hedge-funds-riding-th...
Long nicknamed the “favorite yo-yo” of daytraders and hedge fund managers – Apple’s high beta of 1.43, its prominent position in finance media and its vulnerability to rumors has made it a choice stock in short term profits, both through long and short positions http://www.investorguide.com/article/6809/apples-aapl-mini-c...
Hedge Funds, Bloggers and the Origin of Apple Rumors http://tech.fortune.cnn.com/2011/03/30/about-that-iphone-5-d...
Samsung employee caught leaking information to hedge fund manager before iPad launch http://www.bloomberg.com/news/2011-09-14/ex-samsung-worker-s...
Exactly, indeed they sold 4M just in a weekend.
Taken at face value I think the whole thing is stupid too and I say that as someone who dislikes Apple and refuses to buy their products personally.
However, whether or not this situation is really stupid and short-sighted depends upon who you're talking about, the guys starting it off (evil, not stupid) or the herd who follows them (stupid).
The basic idea is this:
1) Initiate Apple sell-off (via analyst number games and maybe even selling off a small percentage of your own large holdings)
2) Wait for the herd to follow you, driving the price down significantly. Buy back during the dip.
3) Profit (as price goes back up to reality)!
I've heard from many different people in the finance sector that Apple stock is the go-to stock for large player manipulation these days.
Undoubtedly the presence of the Verizon iPhone accounts for most of this difference, but it's still very impressive that the iPhone 4 had many more sales in its last quarter (as the flagship phone) than its launch quarter.
So the street takes Apple's figures and add 20% because they know Apple always understates by 20%, so on those figures Apple didn't do as well as they should have.
The problem is that you don't know if Apple really expected $30Bn and under-performed or really expected $25Bn and over-performed.
Apple is a public company with shareholders and has a legal(and moral) duty to actually produce honest figures. Ultimately massaging them down is just as bad for investors as talking them up.
AAPL didn't lie. they're just conservative.
If you are deliberately underestimating to be conservative - so if there is an earthquake in Japan you can still make the expectation, or you do it to produce a headline, it's equally bad for your shareholders.
Otherwise why not produce figures saying we might sell nothing next quarter -if an asteroid wipes out all life on earth.
Of course it's still a nice position to be in compared to a company lies about making a profit next quarter hoping for a miracle!
wrong. read my other comment above.
1) Company says it's going to make $1.00/share
2) "Analysts" says it's going to make $1.10/share
3) Company actually makes $1.05/share
4) OMG sell the stock!!1! it missed some arbitrary number!1
I'm a libertarian, but crap like this really irks me.
So now, new information has come in that slightly changes the market's view of the company's future.
How else do you think it should work?
Before the earning, the stock is priced in at the value from 2). After the earning, the stock drops down to the price that's valued with the actual earning numbers, which is lower than 2). This should not be a huge surprise to anyone.
The apple case here is only slightly exceptional in that Apple is known for giving very conservative guidances, which is why the analyst's estimates are almost always higher than the guidance. In the past quarters, even that number was exceeded. It's just not the case here and the stock drops accordingly.
I do think there is likely potential for future growth given the extremely high guidance given for Q1, which knowning Apple, is still conservative.
disclosure: i'm long aapl
Fine for the Wall Street Journal, I guess, since those readers know what it means.
I guess I should be happy if this is comparable to the "Apple is doomed!" stories that used to be in vogue.
Compare and contrast with the following (too common, alas) scenario:
1) Student tells parents that he'll get a B on a course.
2) Parents just know that s/he can do better, so they expect A.
3) Student actually gets B+.
4) Student gets grounded, etc.
This would be different, since the grade that the student can "optimally" get from a course is determined outside of parents (simplistically speaking), so they are unjustified in having inflated estimations. That is, in this case, there's an actual quantity (the grade) that (i) is independent of the estimators and (ii) has a "true" value. Both of these assumptions fail for the stock example.
Another fallacy is, when reading news like "Markets slump, billions lost" to think that actually billions of dollars were lost. Money is lost when you drop it out of your pocket or when an asset is destroyed, e.g. by fire. In this case what is lost is the expectation of making money.
I'm just an engineer, this is my simplistic understanding of the matters.
Apple announced their upcoming announcement on September 21.
The quarter ended September 24.
Soft sales for the quarter were almost certainly due to strong competition and a more commoditized market for smart phones.
The spike in 4S orders may be due to the T-mobile roll out and the fact that T-mobile has offered its subscribers no contract plans at a discount when the subscriber purchases their own handset.
I suspect the 4S is having the effect of converting many of those accounts to two year contracts and a meaningful fraction of 4S orders are a side effect of those conversions.
Apple will need exactly 15 million in the holiday quarter to hit their 40 million goal for 2011.
I really didn't think they would make it after their ipad 2 supply problems in the Jan-Mar quarter where they only sold 4.69 mil but it looks like they may pull it out. Maybe someone's bonus is on the line if they don't ship 40 million :)
What?
Apple's yearly profit and revenue were company records with Apple reporting more than $100 billion in yearly revenue for the first time ever.
Typical BS. These are the same clueless analysts who predicted iPhone 4S sales were going to be a disaster.
This is a blockbuster quarter for Apple. They earned $8 Billion more than the year-ago quarter.
Apple profits jump 54% on record sales
Only idiot Wall street analysts would be disappointed by a 54% jump in profit.
Apple is the only company in the world that could grow 54%, have a pe of 12, and still go down.
Why Apple might just be the first $1 trillion company http://blogs.reuters.com/columns/2011/08/09/why-apple-might-...