“Used to respect HashiCorp – Now don’t.” – Cloudflare CEO

Once the information is out there, it's out there, as the Internet Archive proves. So it can't be about hiding security details (they should also know security by obscurity is nothing to brag about).

Are they no longer happily using Vault? Then update the blog post instead of trying to hide that they were ever using it, then you'll actually help people instead of just confusing them.

All in all, this whole thing is looking very fishy.

Yeah, was thinking that initially as well, but then you wouldn't wait hours for the next tweet no? Also, you wouldn't delete previous blog posts mentioning the product.

My money is now that CloudFlare are announcing a competitor to one or more of HashiCorps products instead.