Oh, you've just picked another of my personal scabs there.

"We'd like you to use our website, but we don't take it seriously"

You know the companies, they stick up your renewal quote 20% and hope you'll not notice. You go to their web-site, and there's just an "accept" button. You enter 'web-chat and after 30 mins, they'll knock it down to an 18% increase" Then you phone them and after some endless messages around "have you tried using our website" you can eventually escalate it through a few phone operators around the world to 'on-shore-customer-retention", who'll knock it down to an inflationary 3% increase.

Feel all this could easily be replaced by some 30 min online IQ test - I'd still waste the same time, but at least it would cost them less to retain me.