>Why cannot it be invented in this positive context in the first place then. I can imagine the reason is money and in that sense it just shows how screwed up our world is.
Animals - libido.
Humans - libido plus ability to kill at will (mortido is partial, very incomplete, identification of that fundamental driver) .
Super-humans - libido plus ability to kill at will (highly developed and extremely self-controlled, necessary to avoid the fate of Neanderthals who lost to the much more violent and better at weapons development species - Cro-Magnon) plus the ability you're talking about - the ability to invent, more generally - create in the positive context, ie. "creatido". Creation for the sake of creation, exploration, ...
A few humans through the history have manifested the basic elementary "creatido" thus providing us with the glimpse into the future human species which would evolve from [and will overtake because peaceful co-existence with bloody Cro-Magnon is just impossible ] ours species.