Century of the Self
en.wikipedia.org
en.wikipedia.org
That said its hard to agree with the through-line of a sort of malevolence, drawing almost a direct line between Goebbels and Tide ads. Still, anything that makes one think critically about the impact of advertising and propaganda has some value
I thought it was interesting that the same ideas were repackaged and relabeled numerous times, often even flipped on their heads, and then reused by a new, competing political party or product.
Full video: https://www.youtube.com/watch?v=eJ3RzGoQC4s