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Is your only assessment of quality based on the founders' degrees? There is no reason to believe that two business guys cannot source high quality socks. When it comes to consumer goods, it is very possible to source all sorts of quality from China.

Whether or not they succeed or their product is "worth it" is another story. I would not assess a company's quality based solely on the founder's degrees or their marketing.

By their price being 10x what I'm currently paying for my goods, they're making the claim that their product is 10x better or will last 10x longer. I find it hard to believe any sock can be 10x better than what I've been wearing for decades. Couple in the fact that this is a startup that consists of mainly MBA types and entire job board is marketing and sales, then that raises a red flag. They're not hiring sock experts, just marketing people.

I have some of the products mentioned in the ad, but some are out of reach (I'm not going to shell out $2,500 for a mattress or $36 for a pair of underwear), so I have to go by my gut. And my gut tells me its BS.

I could be wrong and I'm sure to some people they are 10x better than the alternative and I'm happy for them and the start up that sells them these socks.

I just find it weird that people in these comments are so trusting and loyal to this company that has exceptional PR and somehow dismissive of the brands that they have used their entire lives.

Intrinsic quality isn't linear.

I grew up wearing walmart socks well into college. Bombas are much more comfortable. I don't know that they're worth the price, but they're definitely worth more than the socks I'm used to wearing.

Idk my kid has bombas and Walmart socks and there is a significant difference in quality. Maybe only 2-3x better but still difference is there

In what way is it twice as good? Even if it were somehow objectively twice as good, is it really a good value to pay 12X for something 2X as good?

Yes it is because I can only wear one pair of socks and if he 1x price socks don’t cut it then 10x it is until we get to an acceptable level of comfort. Paying 1x for socks my kid won’t wear provides me 0 value where as paying 10x but having the kid wear them just means that this is how much socks cost.

As to why they are better the toe knit eliminated the seam and hard spot where cheap socks terminate. The fabric wicks moisture better and get material is less abrasive. The knit and fabric all add significant additional cost to the fabrication process. Look up some videos on you tube on how socks are made.

I've had many brands of socks, because I'm so picky.

Some brands are objectively much better, since they support my feet better, have no seams around the toe area that drives me nuts, wears better (my cheaper socks get holes in them in about a year), it breathes better, it reacts to moisture better, it stays up on my ankle better and doesn't slide down, it doesn't twist on my feet because it holds the shape better, and it's cushioned better among other things.

Good socks are exceedingly difficult to find. I'm particular in what I want, something like diabetes socks that breathe and doesn't restrict blood-flow while looking fine to wear with dress shoes. I'd totally pay 3x and buy in bulk.

You are looking for a premium product, fit for purpose. You probably don’t care what the label says. You have a spec and you need something that fits it.

Falke Sensitive

> You have a lot of faith in these brands. Bombas was founded in 2019 by an MBA grad and a marketing graduate. They have no reputation. These aren't like hand crafted sock makers doing this for decades in Italy. They're advertising companies and they sold you.

Usually the story goes:

1. Bob is unhappy with his socks, can't find better quality socks anywhere.

2. Bob creates a company with the sole purpose of creating better socks.

3. Bob find a factory in China and asks them to use the best materials to create the ultimate socks.

4. Bob is super happy with the product and happily pads his advertising materials.

5. Bob finds a customer and places an order with the factory and is shocked at the price.

6. Bob tells factory to do whatever it can to lower price to competitors' levels without compromising quality.

7. Socks turn out shit, because price is too low and no economies of scale because order quantity is low.

8. Bob sells shit socks with original marketing materials and secretly vows to restore the quality in some distant future.

9. Bob sells company to an investor.

Bombas was founded in 2013. They’ve definitely been around a while at this point.