Many were expecting more and may hold off for the 5. Sari is good for the first elitists that want to show it off, but people want to use their devices quietly- not talk to them. Although many don't want to admit it, it was a bad idea. When you have Gizmodo post a link to a Hitler video making fun of it immediately, you know it is bad. Not to be callous, but Jobs death probably spurred a lot of buying. That probably won't sustain.