I'm in my mid-50's. I missed the 1950's and 1960's in the US, but I recall the 70's and onward vividly. It is hard to impart to today's generations just how subversive MTV was in the 1980's. Being different in school in the 70's was a mortal sin, so people who did it were either truly weird or had immense self-confidence. "Alternative radio" didn't exist in most of the country, let alone cassettes and albums: department stores only sold what big labels offered. Punk and alternative had to be sought out by college students or people in cities. MTV changed all that radically. "Nonconformity" was a big word for teens in the 70's and 80's. It is all but gone now, today my friends teen-aged kids are about fitting in, not sticking out.

Because there is no more "sticking out". Everything has been commodified and accepted. There is no longer a way to differentiate yourself from the pack, because the pack is so diverse. I think that has really shaken things up: there's nothing to rebel against, and Gen-X cynicism/nihilism has left an identity crises for Mil/GenZ. Although it appears these groups are going back to tradition and don't give a f*k about nonconformity.

Steve Albini (legendary producer) wrote an essay in "Commodify Your Dissent" from the Baffler magazine around the time of the Dead Kennedys. He hits on the ability to buy anarchy patches in department stores as fashion items when in the past they were signs of a true counterculture. I highly recommend it, it captures what you are feeling up to a point, because it refers mostly to the 80's and 90's, and not the utter weirdness of today.

https://www.amazon.com/Commodify-Your-Dissent-Salvos-Baffler...