Think of it like using social security numbers to authenticate yourself to the bank. Yes, it's terrible, but it's kind of the only thing that works when done on a massive scale. Yes, you can do better at managing your 2FA credentials, but most users cannot - they struggle even having strong passwords. Phone numbers bridge that security-usability gap. To be clear, this isn't an endorsement of the system (I think the user should be allowed to choose), but rather trying to make sense from an engineering perspective.