The most creative / brainstormed ideas come from when you're having fun with brilliant people. The best ideas for products I've ever had were in a restaurant, a bar, or at a fun event/party. Even as a remote employee, I also have similar ideas when playing games or catching up informally with co-workers online.
I think we need to challenge this type of research given it's removing so many different senses that who would even try to be creative if your soul has already left the room before you began experiments? There's a reason why big tech companies have very colorful and vibrant offices. Would creativity increase as new ways of video calls become mainstream? i.e. metaverse, world of workcraft, etc.