Pirate site traffic surges with help from manga boom
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10 years ago, Viz and Tokyopop dominated English published manga, yet they each had very spotty records with regards to translation quality, editorial decisions and censorship.
I didn’t want to read Full Metal Alchemist or Dragon Ball or Initial D knowing that random instances of blood would be erased or religious symbols replaced or weird editorial changes would change the tone. And unlike the edited anime airing on TV, there was no “uncut” version I could buy and even finding lists of changes was difficult.
So, I kind of learned to avoid buying North American manga. Only recently have I started buying some releases from publishers like Kodansha and Dark Horse that, from what I can tell, have a better track record.
But ultimately that’s the problem - you shouldn’t make a customer guess what they’re getting. I want to collect way more manga than I do, but my confidence in the industry was shaken very early on, and that’s hard to gain back.
It seems like the studio translators are very often just trying to churn out a translation as fast as possible. It gets a little better when dubbing is involved (because someone ACTUALLY has to speak the line, which makes bad translations/awkward phrases a lot more apparent)... But, like you said, there's often a lot of editorial choices to make sure things are palatable to the widest portion of the English speaking population.
Before anyone brings it up, it doesn't remove the need for a bilingual translator. They still have to do (sometimes significant) editing.
But it can be jarring to see fan-translated versions put more care into preserving intent and readability in translations, and even preserve artwork like onomatopoeia while also providing context, only to see what appears to be sloppy disregard in the official release.
It feels like an industry where you as the customer never really know what you’re getting, because the standards are all over the place.
For all the legit criticisms, anime has at least generally evolved to have a minimum acceptable standard by which most studios operate, with considerable blow back when that doesn’t happen (see early Netflix dubs that they later re-dubbed based on complaints). The same can’t be said for manga, afaik.
But the alternative is to wait 2+ years for yen press to ship (Overlord addict here).
The most infamous example is “keikaku”, which was from an anime fan translation. It just means “plan”.
I kind of prefer transliteration over fluency unless it's really clumsy; overly 'helpful' translations that prioritize ease over engagement can lead to incongruities, like characters in a medieval or fantastic setting saying 'OK!' rather than 'certainly' or 'of course'.
Japanese isn't actually a great language to write Western settings in. In particular Final Fantasy games have surprisingly boring scripts in Japanese; the FFXIV pirate city doesn't sound piratey at all, just kind of military.
Fan translations don't have the same restrictions in place and while it can lead to infamous examples like the keikaku one you mentioned, it can be much more enlightening, enriching, and enjoyable. Most of the time they help provide cultural context and some of these are widespread enough in anime fandom that even the official translations will use things like honorifics.
Ultimately, I think it's good to have both. I view it as sort of the "introductory" level and the "intermediate" level of anime watching.
There's a reason for this - money. If there's a particularly high quality scanlation, it's because someone has paid a group to do it.
There's a lot of relatively skilled work that goes into translating a manga from Japanese to English: Translation, Proofreading, Redrawing (removing Japanese glyphs and literally re-drawing what they covered), Typesetting, QA. Some of these steps can take minutes per chapter, some take days. And like all skilled labor, they're typically paid. Especially the translators - you can't not pay them if you want both quality and stability.
That payment can take several forms - Patreon accounts direct payments to have a particular manga translated (probably most manga produced will never get an official translation), and tip jars. Many scanlation groups would love to go legit - purchasing the American distribution licenses - but it's a hard road.
Also, the scanlation scene provides something very valuable for the Japanese publishers: free market valuation. It's why the Japanese publishers who hold the English publication rights rarely go after scanlation groups and sites - it tells them which of their properties are worth licensing off to American companies. It's these companies that go after the scanlations, and most groups give in peacefully - often glad for the opportunity to reward bringing manga to their countries.
Ironically, the skilled labor I called out above? It's the same thing that causes poor quality official translations. It requires a lot of labor, lots of time, and probably comparatively small profit margins.
It's only because the market is so big now that places like Seven Seas can afford to try and do it anyway.
How is it that companies cam fail so hard at understanding their customers. So many fans would love to throw cash into their passion, support the people doing truly quality work, and encourage the production of more of the same. Honestly, plenty of fans just love their favorite franchises so much they'll buy stuff of pretty terrible quality too just to be able to put it on a shelf.
I really don't understand japan's take on copyright either, it seems lax in some ways and extreme in others, but people in japan seem to have little issue getting around it and are still putting out all kinds of infringing content for themselves and the rest of the world to enjoy so maybe it's a good balance.
The lusty 1,000 yo vampire inhabiting a girl's body is but one such example.
Depends on the team doing it, really. I've seen some fan translations before that are so obsessed with delusions of purity or faithfulness to the source that it beckons the question why they even bothered rendering it into English if it's going to be not so much translated as transliterated. We're talking guys who will unironically refer to the manga as "Boku no Hīrō Akademia" instead of "My Hero Academia"...even though the translated English title is literally in the logo:
https://upload.wikimedia.org/wikipedia/en/5/5a/Boku_no_Hero_...
If you get a Japanese copy of the manga, in Japan, it will say, at the top, “My Hero Academia” in English. There’s no excuse for using some other title. You can always add alternative names to your indexing system—just like you might search for “In Search of Lost Time” and find a book titled “Remembrance of Things Past”—but the English translation would never be called “À la recherche du temps perdu”. That would be silly.
I'm not sure what people expect to find searching for something by its romaji title.
For example, the following is the title as used in the Anime: "Graced by the Gods". However, a more literal translation (and the one the novel was originally (unofficially) translated under) was "The Man Picked Up By the Gods". Compared with the romanji "Kamitachi ni Hirowareta Otoko", which is much more consistent to find it by.
Separately, there's also titles that translate like: "I Came to Another World as a Jack of All Trades and a Master of None to Journey while Relying on Quickness"...
EDIT: Another advantage of using the Japanese names is you can use fewer words to search/refer by. For example, "The Irregular in Magic High School" is most often referred to simply as "Mahoka" by its fans. Same with Danmachi.
Or "Mahouka" whose author is a Japanese nationalist, at one point in the story has them nuke China, and the MC's sister is also in love with him. Huh, kind of a trend there.
"Danmachi" is too bad because the Japanese title is actually a pretty good joke, but it's hard to translate. It's like a pun on deai meaning "random encounter" in a video game but also "encountering" someone in a bar/on a dating app.
Or, more likely, people don't want to say the whole title because it's too long. Weebs being weebs are going to prefer the Japanese abbreviation sometimes.
Is there a version of Hanlon's Razor that goes "Don't attribute to malice what can be attributed to convenience?"
I think what you're describing are isolated cases. There are others like "Konosuba" and "Arifureta" which are still quite popular.
>Or "Mahouka" whose author is a Japanese nationalist, at one point in the story has them nuke China, and the MC's sister is also in love with him. Huh, kind of a trend there.
"Mahouka" never struck me as controversial either. In fact, if anything it was quite individualistic.
There’s also Higehiro recently in the “author is a pervert” category, but before that it was used for like 10 different anime about incest like OniAi. This wisdom comes to me from a marketing director at Crunchyroll.
I think Konosuba is just shortened because the actual name doesn’t really mean anything, but also doesn’t sound memorable when you translate it.
Domestic no Kanajo involves incest (well, step-incest) and better meets the argument of "author is a pervert" [1]. But yet there's no shortening of the title.
> This wisdom comes to me from a marketing director at Crunchyroll
Was an merely a opinion of his/hers as opposed to actual policy? And if it was actually a policy, do you think it might coincide with other elements (like how long the title of the source material is)?
[1] Although, for some reason, a woman writing a smutty telenovela script as a light novel doesn't generally register "perversion" to most people. I wonder why.
You'll get plenty of search hits off it.
Conversely, Hagane no Renkinjutsushi is longer and harder to pronounce than Fullmetal Alechemist. I've never seen this name used in lieu of the translated English name.
Similar cases happen in Western video games where they get "completely translated" including all UI elements; JP players actually expect those to be in English.
https://legendsoflocalization.com/games-with-famous-bad-tran...
"Boku no Hero" is also kind of hard to say out loud. But now that I think about it the use of "boku" (which is like an "androgynous" first person pronoun for boys or tomboys) probably means it's specifically about Deku's academic life.
Keikaku (and most loanwords, like hero) are weird choices to leave untranslated, though.
There are a ton of really bad pirate translations out there. The vast majority of scanlations you’ll find, if you really dig through them, are barely readable. For every top-notch scanlation group out there, there are probably ten groups out there producing garbage.
I’ve seen groups that put out English translations which are translated from the Spanish version of the manga, because the scanlation group has nobody who can read Japanese (but has someone who understands Spanish).
Some translation groups put out super inconsistent work, such as translating names differently from chapter to chapter. Foreign names, especially, have already been transliterated into Japanese and you have to guess what the original name is before transliterating.
One particular offender was “Xerxes” in the Fullmetal Alchemist manga, which was spelled as “Cselkcess” in the official Viz translation and something similar in various scanlations. Maybe in the 1990s this would have given you trouble, but these days you just pop over to ja.wikipedia.org and look for クセルクセス, and find out that this is how “Xerxes” is transliterated into Japanese.
And for some groups, they leverage that to get ad impressions on their own sites (or YouTube videos) before releasing them via the more generic methods.
The best scanlations will usually be niche titles done by one group.
Sometimes it's for other unpleasant legal reasons - if a story is being published in novel and manga form, the translations might intentionally use different names from each other because they don't have the rights to the other translation.
Something really weird is that the demon Mara in Ah My Goddess is "Mārā" in the Japanese and "Māra" in the original Sanskrit name of the Buddhist demon, but for some reason the official English version of the name seems to be "Marller". I can't understand where that came from.
If you wait for a quality scanslation, it'll often be as good or better than the original.
I have played a video game (sadly, I forget which one) which had broken English subtitles voiced over in what sounded like a native speaker's pronunciation.
Either someone local really nailed their English pronunciation without managing to absorb the grammar, or the money for a voice actor was good and the studio wasn't open to changing the dialog just because a native speaker didn't like it.
This is rarely actually true; what happens is that fans learn a little Japanese, but only enough to be dangerous, so they start complaining that the translation doesn't include the few words they hear and ignore all the reasons it's good. That's why translations end up including a few honorifics like "-san", but rather than being literal, they actually end up translating other rarer honorifics into "-san" because it's better than actually explaining them.
I do think a valid complaint is when translators include modern slang which is being correctly used, but ESL speakers don't understand it. "Badly translated Japanese" is kind of a universal language they do understand.
With regards to translation quality, there is considerable variability with officials almost always coming out on top. A native-speaking friend ranked translation quality as follows—Viz/Kodansha>=very best scanlators>=Yen Press/Seven Seas/others>average scanlation>poor scanlation/MTL. Naturally it depends considerably on the effort the given scanlation team puts in to translation and editing. Some are exceptional, most are not. The average scanlation is worse than a mediocre official.
Regarding sound effects, there is no one way to do these. Both officials and scanlations vacillate between panel notes/in-panel subs/redraws. Officials are generally better and more consistent although again YMMV. What any given publisher picks is a product of their house style, what you prefer is a product of your personal taste.
Editing-wise, there have certainly been instances of overzealous editing and censorship in the past. But it is far less common and less egregious than it used to be. Seven Seas has their own smut line for publishing particularly daring titles, for instance. And it’s not as though fan translators have never been known to produce intentionally biased translations, insert panel notes of their own views with no relevance to the content, and the like.
Fan translators are dedicated, dedication which (even if you dislike fan translation as a practice) should be commended. But that dedication doesn’t always (or even often) translate into a high quality result.
Also, wrt to physical manga, availability is often time an issue. I don't want to read everything on a screen.
1. Crunchyroll (aka: merged with Funimation)
2. Netflix
3. Hidive (aka: Sentai Filmworks)
Amazon Prime tried to do a thing (and still holds some licenses), but I don't think they have done any recent anime. (Especially with the stupid "double-paywall", requiring both Amazon Prime + an anime-specific subscription to get access... it was doomed from the start by bad business decisions)
There's also Retrocrush and Discotek.
Some publishing houses like alphapolis are so backwards they don't even license English releases at all. Even ones that have gotten a popular and officially translated anime adaptation.
Idk who the founders are, or if it was a bunch of scanlation groups that combined their efforts, but it's a pretty smart way to get around the copyright problem.
Product? Are they sellings these files?
Long ago, I downloaded a fansubbed anime series. My sister is interested in anime as a genre and has been interested in watching that series. When I asked her recently why she hadn't already watched it, she said "because it's not on crunchyroll".
In the pirate ecosystem, you can watch what you want to watch. The "legitimate" ecosystem seems to breed learned helplessness.
This is as close as I get: https://en.wikipedia.org/wiki/Product_(business)
And it says:
> In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer.
Sounds like something you'd buy?
For one show I liked, Viki lost their license to show it. Instead, the show (and its second season) are available on youtube. English subtitles are provided, but they are so bad that it's clear there was no human input to or review of them. The show is unwatchable. (Think I'm exaggerating? See what you think: https://www.youtube.com/watch?v=LAOdWOS49RE&list=PLvBtqeytAL... )
I'm not sure how this could have happened, but there are failures at several levels. Viki got high-quality subtitles without paying for them. People who couldn't speak the language got to watch foreign shows. NoahMob is attempting to show a series with subtitles that aren't better than nothing. They could have real subtitles for free! It's not like I'm going to branch out into their other videos based on the experience of being unable to watch the show they ruined.
It has 4000+ channels but also has two additional sections for on-demand movies and TV series. Each of these has a Netflix/Paramount+/Disney+ etc section that contains every movie/show on all of these platforms (hundreds for each) available with a single click and max quality.
I subscribe to 3 different paid media streaming platforms primarily for content-discovery. The only thing missing in the IPTV app is the recommendation algorithm and the 'featured/trending' movies.
Using a single IPTV service sounds nice, I'd love to be able to just use that...but the recommendation/reminder side seems to be a gap in the market, although I'm not sure there's enough of a market to justify a standalone service (ala last.fm vs Spotify).
IMDB does a poor job of recommending stuff, even though I rate every movie I watch. Seems to be a major oversight on their behalf.
Some universities have excellent channels that stream lectures, demonstrations, performances, and all kinds of other content.
What product is this? It sounds freaking amazing!
The software I use for torrent streaming is a Kodi add-on called "Elementum". For a similar app that crawls all of the steaming websites see "The Crew".
https://howtomediacenter.com/en/install-elementum-kodi/
https://kodi.expert/best-kodi-addons/the-crew/
It really changed the way I download movies. No need to keep a NAS or collections when you can just stream anything on demand (unless you use private trackers w/ bandwidth caps where streaming doesn't make sense).
Also, if you want to have your mind blown look into plex media server “shares”. I love Kodi but it’s just no contest vs the polished commercial app, and it even does the recommending thing you miss from iptv land
I got what I thought was a pretty powerful Android box but it is kinda slow when loading in-line EPG TV guides for the channels. I’ll look into some of the more powerful ones…
What about Jellyfin or Emby?
Having said that, if you need something that's not built into Plex, there is little you can do to add it, that's where kodi etc shines, they have some massive catalogs of third party add ons.
Which service do you recommend?
Despite the weird name it's good and reliable.
It also works on phones/laptops/tablets in addition to TV.
Content in Australia has aways been a bit of a mess and I can’t see the market improving, meaning to me the conditions that I believe drive piracy are only set to continue and expand. We really need less exclusivity in the market and more of a competitive landscape for sourcing existing content. I’m happy to deal with a few extra players for original content, but needing 5 different subscriptions to watch all of Stargate, Star Trek, and Star Wars is never going to work for me.
When I was studying Japanese in the early 2000s, you were basically locked into ridiculous 60s-80s era material by Tuttle Publishing. The only way to be culturally fluent was Aozora Bunko and piracy - which is probably why it is less common to find 40+ year olds in the west who are fluent non-Japanese Japanese speakers.
Considering the near zero cost of publishing ebooks, you'd think some enterprising Japanese company would sell their books abroad for the same price as in Japan, but I guess that's not happening.
Viz has done an amazing job by having access to a decent Shonen Jump library for only $2/month that hopefully will grow, but it's dead simple to go to a manga fan translation aggregator site and read a larger range of comics (and from non Shonen-Jump titles). I'm a subscriber and read titles they have there. The image quality is better than fan sites unless you download torrents or something.
The obvious solution for this era is to have a Netflix or crunchyroll-like approach with Manga. Also for some newer titles, they're creating the translations to be released when the title is released in Japan.
But there's a very vocal group here that says Netflix is not the solution because not everything is available through Netflix because evil rights holders don't want to and so it's okay to pirate content. Some go as far as to say they are forced to pirate content not available on Netflix because it's the right holder's choice.
Viz is already the Netflix of manga. And that includes the justified pirating stance.
Their search function is also buggy, does not include/exclude categories i am interested in.