You nailed it. The entire article can be summed up by your statement. It's great they're acknowledging it, but putting corporate make-up on it is cringey; it almost comes off like we are the problem and not the other way around.
I don't give a damn about "drinking the kool-aid" and I don't give a damn about your business theatrics nor the political drama that goes with it. Give me work to do and leave me alone to do it. That'll solve a lot of the burn-out.