37signals: Hello Again

Interesting, given that it's close to the one-year anniversary of over a third of the company quitting due to a massive change in the company culture.

https://www.theverge.com/2021/5/3/22418208/basecamp-all-hand...

Overall, seems like a lot of ceremony for a company whose entire business is two web apps.

I was truly dismayed and shaken by the events of ~1 year ago and the bizarre manner in which they conducted themselves. I honestly looked into migrating off of both HEY and Basecamp for my business. In the end, I held my nose and stuck with both. Why? Because in their specific markets with their specific feature sets, nothing compares. So while I continue to have a major bone to pick with the leadership of 37signals, I must admit they know how to create worthy products.

I wouldn't say I liked it when they changed their name to Basecamp. Glad they are going back to 37signals as I always associated them with that name anyways since I have always used one of their products from time to time.

I'm not too fond of their new website design at all.

Their new website design seems too smug and full of themselves, which is on brand, I suppose.

What does this mean from a financial perspective? Is there an accounting or otherwise reason they've decided to consolidate their products back into one company?

The 1999 version here: https://1999.37signals.com

I love these guys. DHH’s innovations are probably the most consequential to my career making web apps simple as he did.

I feel like they’re bored and moving away from their “getting real” ethos. Not that that’s bad. My instincts tell me they’ve stood by watching shopify, GitHub, and AirBNB and now they’re ready to go for their own billions with an IPO

And if I’m right, there’s absolutely nothing wrong with that. I just wonder if that’s the next logical step once you reached that level of self-made success. You try to recapture the magic, you do (hey.com), then what?