It's called caching. Just like it makes no sense for your server to constantly re-generate the same thing over and over again, it makes no sense for your brain to re-evaluate the same thing over and over again. That's what ideology is. The article gets to it, but only at the very end.
> After all, the biggest problem with democracies tends to be the voters.
No, the biggest problem with democracies tend to be a select number of people who think they know better than the voters and start making decisions for them. That's when democracies turn into bureaucracies.