My adventures in cheap and expensive ideas, and why this is changing
craigburgess.substack.com
craigburgess.substack.com
The best ideas typically have a lot of problems (if it didn't, someone else would have ran with it before you).
The secret to picking "the right" idea to work on, in my opinion, is picking an idea that 1) is hard and has lots of problems, and 2) your background, skills, and experience give you a unique ability to solve those problems.
Knowing that you're working on a problem that you're uniquely poised to solve can give you the grit / confidence needed to see the idea through.
Here was my response anyway. The question was how to get better at generating ideas when they're actually relevant instead of after the fact:
I wonder if it would help to taking a deliberate break in the middle of all the action, in order to give some space for your subconscious to bring relevant ideas to the surface.
I guess a short break might not be long enough and a long break might be hard to justify. It reminds me of the discussion yesterday about slack.
Also this is another reason why "the worst place to stop is a good stopping place" - if you wrap everything up before you stop, you don't leave your mind any loose ends to ponder.
Sure, the vast majority of 'ideas' are cheap, as they are too vague, or not very original, unique, pertinent, practical, whatever. Just like most diamonds, perhaps.
But once in a while a really good, novel, pertinent idea will appear, and that is actually valuable. Of course it does have to be reified to deliver that value, but a lot of the value is in the idea itself, not just the execution.
This 'ideas are cheap, execution is expensive' narrative often comes from VCs etc, and you only have to follow the money to understand why.