PayPal has Venmo integration coming later with Amazon. In my opinion it was announced way to early to be an event that could have been capitalized on. Also to think how many people will actually switch their payment method to Venmo when most people already have a funding instrument pre-selected. I imagine the number of peoples credit cards expiring this year to be a low number.

Also having said that, PayPal is not a company that will make Venmo with Amazon a value add for users. PayPal doesn’t innovate, they play catch up. The company knows that growth is not an option.

The only way to capitalize further is to increase transactions costs, integrate their non branded experience (Braintree) with more merchants, and seek out more deals/partnerships. Until then they’re gonna have to wait and see what will stick.