>If you still wonder why people work at Facebook, here's your answer.

I think the primary incentive is money; if it wasn't for the money they would work for some nonprofit or be self-employed but the thing is nor nonprofit nor self-employment can earn you the money that Facebook can pay you unless you really "make it" by being self-employed.

My assumption is majority of people are incentivized by money not by the cause but me personally I would rather try to "bring people closer together" by doing my thing than believe in corporate bullshit that Facebook feeds you with day in, day out.