Unlike JSON and XML its designed to be human readable and writable. It's more like a better YAML.
JSON especially is incredibly human read/writeable and its relative lack of ambiguity is nearly unparalleled., and it's syntax is minicule. YAML is particularly bad in this regard. XML is usually pretty humanly readable, editable too, and has many fewer of the issues around ambiguity, but I sympathize with the sentiment since it can get's out of hand much more readily.