I have interviewed countless candidates who have a romanticised idea of what a startup is. Perhaps it didn’t help that HR kept using euphemisms like “fast paced” or “extreme ownership” in job postings, I don’t know. Reality is, not many people are ready to work in a constant state of uncertainty. When the company didn’t get the expects funding, uncertainty might as well be seen as almost chaos.
The author softens it a little bit by saying that, in startups, everything is a “variable”, which I believe is, again, an euphemism.
But I guess that it would be way harder to hire if you said the bad parts out loud: in their early stages, startups are messy, chaotic, and you never know if you are going to make it to the next week, regardless of how awesome the product is.