I come from a country where 6 ft.+ is considered pretty tall so I totally believe that this type of metric is not universal. In fact, there is no real analogue there and I have never heard of a female mentioning a specific height as a preference.
It was a total culture shock to me how big of a deal your height as a number is in parts of the US culture which frankly I find vacuous and sickening.
I mainly blame this on the toxic culture on the "dating" apps. (Also perhaps the imperial measurement system? lol). I guess those who knowingly participate in it have accepted the terms of use.