What is really interesting is that when asked directly, they can clearly articulate the difference. However, when making decisions typical of early stage entrepreneurship - the terms collapse in on one another and they rely on a series of interesting heuristics that are badly biased towards how entrepreneurs are represented in media.
The reality is that education is slow - especially education about a topic that comes with a lot of 'colloquial baggage'. Students here these terms and have a mental model/memory structure of them. Teaching what seems like 'simple' things is way more than transferring information. It's not bits sent through the air - its like doing an over the air firmware update using AM radio when the received may not have had its battery properly charged - and also installing new programs at the same time.