There is a death spiral that can occur when demand for dairy milk declines below a level where the supply chain can no longer support itself economically. Milk consumption is down 40% from the 70s in the US, 2730 dairy farms went out of business between 2018 and 2020, and if I had to hazard a guess, younger folks are going to prefer non dairy alternatives (for a variety of reasons).
https://www.theguardian.com/food/2020/jan/06/us-dairy-indust...