Netflix layoffs hit Tudum, its editorial arm, just five months after launch

Slightly off-topic but Tudum is a terrible name! Not hard to mispronounce as "Too Dumb". How could professional writers and editors miss this?

I thought it's kind of creative. It's an onomatopoeia of the netflix sound.

We can’t know whether this product was successful until we know what its goals were. Hopefully Brian Stelter will weigh in, soon.

I've never even heard of Tudum before, so I guess I'm not surprised that it didn't last very long.

My neither, but "Netflix editorial arm" gives me the heeby-jeebies.