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I think its pretty unlikely that car companies ever go after customers who modify their own vehicles and test that legal theory directly. Making it so that enabling the features requires reflashing firmware and leaves a trace so that they can deny warranty claims seems much more like the kind of thing they would do.

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I guess considering this, they'd be more likely to go the DMCA route in regards to, e.g. a discussion forum that has many posts detailing how to bypass feature authentication. It's a good point that they probably would not target individual consumers.

That’s not how car warranty works. In the US Magnuson-Moss protects you from this.

You can literally engine swap your car and still make hassle-free warranty claims on your suspension.

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