A classic example is endocrine disruptors (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4036398/), a small dose induces a hormonal response, a medium dose the body fights due to detecting it as foreign and a high dose is just regular toxic. Please note this is somewhat simplified but used as an example.
But it looks serious, peer reviewed papers and all that. The main reason seems to be that at a low dose, the chemical doesn't trigger "defense" reactions and can do its thing unimpeded (high effect), on a medium dose, our body starts to notice and dampen the effect (low effect). High doses are simply overwhelming and the effect becomes high again.
I still think there is a lot of pseudoscience around that effect that helps selling a lot of "natural", "detox", etc..., but I don't think all of it is bullshit anymore.