However drones remain pretty hard to use across the EU, they're strictly forbidden in most places (cities, natural parks) and for the rest you need explicit permission from the county's aviation authority ( and sometimes even more, e.g. in Portugal if the coastline is visible you also need the Coast Guard's permission). Apparently lots of tourists are unaware and are getting fined for that, there was even a few cases recently where oblivious tourists crashed their drones in historical buildings.
That unfortunately won't stop people who think they need this thing because all the cool instagrammers and tiktokers have it.
But an influencer that's just taking vacation photos, even if it's of their impossibly fashionable vacation and it seems obvious that there is an ulterior motive of building their "brand", seems like they could easily argue they're just doing it for recreation and would thus fall under the Recreational Exemption.