Say what you will about Snap, I'm all for fun new electronics, and I've often wondered whether a product like this could be viable. Excited to see how it does!
To dive straight into the low end is viable only for a large corp that can subsidize it and/or the massive marketing blitz. I highly doubt they're making money on the $250 price tag unless they sell several million. Anyone else has to start at the high end / specialty, and work their way down.
Huh? If you take a look on aliexpress you can find drones that are better in every measurable metric (except ease of use) for half the money. This thing probably has an insane markup.