I really doubt it's stagnation.
I really doubt it's stagnation.
> Kia and Hyundai are putting out some of the more exciting products right now in the car industry
The most exciting news out of Hyundai is that they are winding down ICE development to maintenance only. There will be no next generation ICE out of that company. I think that they are the first major automobile manufacturer to make such an announcement. Not since WW II have we seen a major automobile manufacturer make such a pivot.https://electrek.co/2021/12/28/hyundai-shuts-down-engine-dev...
I think a lot of carmakers are going to make this move. Given the time needed to develop those projects, I think really few carmakers are working on new ICEs right now.
> EU recently banned sales of ICE engines starting by 2030.
Do yo have a source for that? I'm finding only proposals for a ban, and those proposals are targeting 2035. Thanks.Note that Germany agreed on the plan recently : https://cleantechnica.com/2022/03/18/germany-gets-on-board-w... so, it's probably just a matter of time now given the influence of Germany over UE and their special situation in the automobile industry.
I kind of think them building a deep product design bench to pull off their design revolution would also lead to these kinds of projects because those groups love this kinds of side projects.
You actually don't want many "car guys" in these design groups unless it's for a sports/enthusiast car, so some non-car product design people were likely hired, a good thing.
Still better than stupid commercials for marketing dollars.
Still a cool spot. Car ads in the 90s were so much better. “Enjoy the ride” was another good Nissan one.