Criticism for Apple is proportional to the effort the company makes to appear greener, faster, smarter, more diverse, etc. than its competitors. It's arguably a direct response to the company's marketing, regardless of whether that marketing creates many fanboys that believe it.

Example: https://www.reddit.com/r/dataisugly/comments/tiihwr/correcte...

Probably almost no fanboys remember this deceptive chart that suggests the M1 is equally powerful as the highest end discrete GPU, while still using 200 Watts less power. But Apple haters like me do.

BTW I'm open to hating on other companies in the same industry, like Google for providing bad service with Google Fi and their smartphone line.