Seems like that is a knob that can be changed at any time to give more profit.
> - Last year saw first ever decline in US Facebook user base, expected to continue shrinking (albeit slowly)
Including instagram? Regardless, this was right after the pandemic, some people will switch from screens.
> - Apple’s 2021 opt-in privacy change makes FB/Insta/Messenger/WhatsApp ads less effective permanently for the highest margin demographic (iPhone users)
This will be worked around - the impact isn't as large as people make it out to be.
> - Hugely negative public sentiment* hurts adoption and makes continued litigation headwinds likely
Doesn't seem to really be hurting IG adoption that much. The real risk is litigation.