Meh... what I've always gotten out of stuff about Fibonacci numbers is that it's pretty amazing that a lot of disparate things in nature seem to arrive at similar patterns because very different situations end up having similar sorts of constraints.

The fact that the Fibonacci sequence doesn't explain the mechanism is kinda the beauty of the thing.

Sure people take it too far, or misinterpret it and what not... but that doesn't stop this article from being a little silly.