Can one really trust any of the reported user numbers?
I imagine they can decide to dial down efforts to detect bots/fake profiles and more or less hit the numbers they want.
I imagine they can decide to dial down efforts to detect bots/fake profiles and more or less hit the numbers they want.
If ads aren’t effective businesses will stop buying them.
Fake clicks will always result in a no-purchase, and therefore would devalue FB’s offering in the #1 metric ad buyers care about.
Not to mention that would be fraudulent behavior and they’d be opening themselves up to huge litigation risk.
Let's say FB has 200 million bots. Do you think businesses could tell that there's actually 1.7b users and not 1.9b?
But I'm curious to learn what you mean! I have no direct ad purchasing experience
For a crude yardstick during a growth phase, sure. For measuring the long term health of a mature business, nope.