But why? Are elderly clients underserved in that area? Are they going to ditch their original care provider and all come here?
Old people in the USA are EXTREMELY wealthy in terms of healthcare purchasing power. All retired people have medicare. Many retired people have additional healthcare coverage from their former employers (doesn't exist anymore -- disappeared along with pensions -- but this benefit used to be common). Many retired people have significant savings in addition to medicare and private health insurance.
Most new parents have little to no government assistance, do not have significant expendable income, and have little to no accumulated wealth. Children, of course, are even poorer than their deadbeat parents.
Or by cutting the cost.