There is a recent uptake in companies who want to make sure that their software isn't 'resold' by hosting companies (or book shops). They license the software under AGPL, so it's still "free", and can be used by individuals (or carefully by companies), but also have a commercial license available. You can't make "Hosted $THING" without a partnership.

Grafana is the biggest example that comes to mind: https://grafana.com/blog/2021/04/20/grafana-loki-tempo-relic...