No monopoly gets to 100% by simply existing, people chose to go toward that company... until it was so big that no one could compete with them any longer.
But you can't argue that features and restrictions that people freely chose when the company had a minority market share are somehow imposed unfairly or are leveraging unfair advantages. They had no such advantage, but users were perfectly happy with the tradeoff anyway, so clearly they're not being coerced or 'forced' into anything. They're just choosing it.